Marketing 101 Lessons From Sarah Palin

Developing the Next Generation of Rainmakers Marketing 101: Lessons from Sarah Palin In this post I will focus on Sarah Palin. As David Carr points out in his New York Times article: Carr is not the only one who sees this. In a lengthy New York magazine article  The Revolution Will Be Commercialized, writer  Gabriel Sherman says: During the campaign, people said she could be another Oprah, but now, in many ways, she’s bigger than Oprah, an empath for people who feel, rightly or wrongly, that America has forgotten them. What can you learn about branding and marketing yourself from Sarah Palin?  Here is my take: I will leave you with a quote by Alexander James Haederle from The Sarah Palin Brand: A Lesson in Going Rogue. He suggests: If you’re having doubts about growing your personal brand, look to Sarah Palin for inspiration. Two summers ago, she was just another politician. Since then, Palin has gone from unknown state governor to national media icon, selling her personal brand to the entire country. Whether or not you agree with her political views, you have to agree that she’s effectively defined, communicated and promoted her personal brand. Have you? What can you learn? How can you implement it in your law practice? How can you become a rainmaker to your target market in two years? I urge you to read the articles. Then, actually think about how you can implement the same ideas to expand the market that already appreciates your legal work.   I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.